When you stroll down the aisles of your local grocery store, you’ve probably noticed those black-and-white codes adorning packages. Those are Universal Product Codes (UPCs), essential for selling products on Amazon. If you’re new to online selling, you’ll need to procure your own UPC codes, as Amazon doesn’t provide them. Let’s delve into the world of Amazon UPC codes and learn how to acquire them.
Understanding UPC Codes
Universal Product Codes (UPC) serve as unique identifiers for products in retail. These codes, represented by black and white patterns, contain specific digits assigned to individual products. They facilitate seamless transactions between manufacturers, retailers, and consumers, ensuring accurate inventory management and sales tracking.
When you scan or input a UPC code, it instantly provides vital information about the product, such as its manufacturer and details. This streamlines inventory management, and sales tracking, and provides precise product information to customers, making it easier for businesses to operate.
Do You need a UPC Code to Sell on Amazon?
Amazon mandates that all items listed on their platform have a UPC for tracking inventory. Any format of barcode is accepted by Amazon. Universal Product Code (UPC), European Article Number (EAN), and Global Trade Identification Number (GTIN) are the 3 types of barcodes that can be used for setting up the products on Amazon.
Amazon UPC Code Requirements
To sell on Amazon, each product and its variations must have unique UPC codes, consisting of a manufacturer ID number, item number, and check digit. Barcodes must meet specific contrast requirements to be scannable, and additional barcodes may be required for outer packaging.
Do You Need to Print UPCs on Product Packaging?
While UPCs are required for Amazon listings, they don’t necessarily need to be printed on product packaging. Amazon’s FBA program requires an FNSKU instead of a UPC, linking products to seller accounts.
How to Obtain a UPC Code?
You can’t create UPCs; you must purchase them from GS1, an organization setting business standards globally. After acquiring a GTIN, you’ll have a 12-digit number, which can be converted into a scannable UPC code.
Where to Buy UPC Codes?
It’s highly recommended to buy UPC codes directly from GS1. This ensures authenticity and precision, minimizing the risk of problems that may arise from purchasing from third-party sellers. GS1 is the authority in providing legitimate barcodes and maintaining accuracy in product identification.
By obtaining UPC codes from GS1, sellers can ensure compliance with industry standards and regulations, fostering trust with both customers and online platforms like Amazon. This direct approach not only ensures the legitimacy of the codes but also mitigates the possibility of encountering issues related to counterfeit or invalid barcodes, safeguarding the integrity of your business operations.
How to Add UPC Codes to Amazon?
Use legitimate UPC codes obtained from GS1 when creating Amazon listings to comply with Amazon’s guidelines.
– On the listing-creation page on Amazon, locate the “Product ID” field.
– Enter your new UPC code in this field.
– You cannot create your own Product ID; instead, use GS1 to obtain a legitimate barcode for Amazon.
– After approval, your listing will be visible to Amazon shoppers, provided it complies with Amazon’s listing guidelines.
– For smoother listing optimization, consider using the Listing Builder tool.
– This tool helps create compelling titles, bullet points, and descriptions, enhancing your listing’s visibility and competitiveness on Amazon.
Is it Possible to List a Product Without a UPC?
No, it is not possible to list your products on Amazon without a UPC.
Best Practices for UPC Codes
Ensure UPC code adherence by following these guidelines:
- Purchase UPCs from reputable sources like GS1 to avoid complications, ensure business legitimacy, and avoid potential Amazon flagging.
- Assign a unique UPC for each product to comply with Amazon’s requirement for individual barcodes, including product variations.
- When reselling, utilize the manufacturer’s UPC to prevent account closure. Seek GS1 exemption if a UPC isn’t available for the product.
Conclusion
UPC codes play a crucial role in distinguishing products on Amazon, enhancing visibility and sales potential. By understanding and utilizing UPC codes effectively, sellers can navigate Amazon’s marketplace and optimize their listings for success.
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