Among all of the different aspects that make up a small business, the shipping process can often be overlooked. However, while it might be at the end of the experience, it doesn’t mean it’s not important.
Errors in this area can lead to very big complications and even ruin your entire reputation. It’s essential that you know what to stay clear of in order to keep your customers satisfied and loyal.
Not sure where to get started? Below we are going to talk about five shipping mistakes your small business must avoid.
Not focusing on packaging.
Your packing represents your commitment to quality and is what creates a memorable first impression. However, many small businesses fall into the trap of making poor decisions regarding materials to reduce costs.
It’s not just about aesthetics, but also about ensuring that your products remain safe and protected. Whether you need specific insulated shipping supplies or a basic box – always invest in this area. It’s a simple thing that makes a big difference.
Neglecting to define a shipping strategy.
Do you offer free shipping? What about expedited options? It’s crucial to clearly define your shipping strategy to manage customer expectations.
Determine the costs associated with each method and remember to be transparent as this will build trust. You’ll also need to have a plan in place for the returns process as this is critical for retention.
Ignoring the importance of accurate weight and dimensions.
Shipping rates are directly tied to the weight and dimensions of your packages. Forgetting to accurately weigh your parcels can lead to underestimating costs.
When this happens, it means you are losing out on margins you could have made, and can anger customers if you ask them to pay extra. It’s worth investing in a reliable scale and using shipping software to automatically calculate the correct fees.
Disregarding the impact on your pricing strategy.
Shipping can make or break your pricing strategy. At first glance, you may want to under-price your products and overcharge on shipping, but this can cause major problems.
Consider charging different rates for different locations as this will allow you to balance out costs without losing money. As time goes by and your business grows, you can look at adjusting these in response.
Insufficient post-purchase engagement.
The shipping process is a major touchpoint in the customer experience. Just because the sale is over, doesn’t mean that you should stop engaging altogether.
Use this as a chance to shine and foster loyalty with those who have purchased your products. Order confirmations, shipping updates, and feedback surveys are all different ways to continue the discussion.
Final Words
For small businesses, navigating the shipping maze can be incredibly overwhelming. However, with attention to planning and detail, you can develop a system that works well for your company.
It may take some trial and error, but soon you’ll know exactly what to do every time you receive a new order. Good luck!
